Sellers aren't always ready to list, and buyer's aren't always in the market. But they are always scrolling social media. This is where Property Reels are a great way to capture their attention and stay top of mind. Ideal for ‘coming soon’ campaigns and off-market listings, these short, engaging vertically-shot videos of your listings are designed to grab attention fast, boost your online visibility, and reach buyers across every platform

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We recommend using Reels to upload on your website listing page, portal listing page, on your social media channels, and to your database through SMS or email. This is a perfect combination to boost visibility online, reach buyers across every platform and drive more buyer engagement.

Why you should be using Reels to promote your listings:

  • Instagram and Facebook prioritise Reels
    Social media platforms prioritise short-form video content in their newsfeeds. The algorithm favours this type of media = being seen by more people!
  • Digital handshake
    Short-form video is your digital handshake. It makes a strong first impression and drives buyers straight to your listings on your website or portals.
  • More cost-effective
    With less time on site and shorter cuts to edit, Reels are a more budget-friendly option to add dynamic video marketing to your campaigns.

Please speak to your Account Manager about video options available in your market. 

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